Setting up an internet shop can be very confusing and bewildering, especially if you are someone with very limited technical knowledge. With hoards and hoards of solutions available, offered by thousands upon thousands of website design companies and software developers, it is easy to choose a system that may not necessarily suit your business.
Many companies have spent a lot of money on their ecommerce website solution, only to find that it does not work for their business. Unfortunately for them, this usually means a trip back to the drawing board, arguments with their developer and inevitably the need to spend more money so that the site will work in exactly the way they want to.
One of the major reasons for the surge in online purchasing has been the convenience and security of the shopping cart feature on e-commerce sites. The virtual interface of putting things into a 'cart' has, at once, a comfortable familiarity and whimsy. It really is an elegant system that has won the confidence of the online shopper through its proven security.
There are many different vendors of shopping cart services. So how does one go about choosing the right one for their e-commerce site?
1. You must have a clear idea of what you want to achieve from the site. Spend some time to make good notes and write down a clear and concise plan and method of operation for your site. If will help very much if you take a good look at your competitor's websites, especially the successful ones.
2. Decide exactly what, and how much product you are going to be selling. Are you selling 1 item? A line of similar items? A catalog full of many different products, and if so, then how will your site present this catalog?
3. What will be your volume of sales this year? Next year? In five years? Some shopping cart services are great for lower volume sales with less product variety and no catalog. Other shopping cart services allow for complex, high volume sales and catalog features.
4. In terms of cost of the cart service, you need to find the shopping cart option that matches your selling volume. PayPal offers a fantastic, free-to-set-up shopping cart that is great for lower volume sales. Your fees to them are a percentage of each of your sales. In addition, you can automatically take major credit card payments without setting up credit card merchant services. For high volume sales you may pay less going with a shopping cart vendor that charges you a monthly fee rather than a percentage of your sales.
5. You also need to look at the purchase process the shopping cart service offers. Potential customers abandoning the purchase because they weren't shown the shipping costs before they were required to give their credit card information, for example, can be devastating to sales. The simpler, clearer and shorter the process from cart to sale, the better. At no point should the potential customer feel that there is a surprise ahead.
6. The look of the shopping cart needs to fit the visual theme of your site. Most shopping cart services have several variations on a basic look. Make sure one of those variations works.
7. To take credit card payment for goods online you will have to make use of a web based payment gateway. There are many to choose from but all of the payment processing solutions make profits by charging you a percentage of the transaction fee, so you must make sure to take this into consideration when calculating you profit margins. Look for an ecommerce systems that is readily configured to use the payment gateway you choose. This way, once you have opened your merchant, account all you need do to start to take credit card payments through your website is enter your merchant account number into a web page form in your site admin.
Visit your competitors sites, browse through the various sections, making notes about the structure of the pages, the site navigation and anything else of interest. Ask yourself questions as you check through the site. Are you able to quickly find the items you are searching for? Is the checkout system simple to use? These are just some of the elements you should be looking at. Compile as much information as you can, take the best constituents and combine them with your own ideas to create a well defined and structured plan of what you need. Once you have put together a well thought out site plan with all the required features, it will make up good a brief that can be worked on by a website designer.
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