How To Make Money Online Using RSS

RSS stands for Really Simple Syndication or Rich Site. It also has been referred to as a "pull" technology rather than a "push" technology. And, in fact, this feature is what makes RSS so popular in terms of today's Internet usage. It's probably hard to argue that anyone who uses the Internet today hasn't heard of spam. If they have an email inbox it is probably full of it.

Spam, for the uninitiated, is the receipt of unwanted emails from people whom you did not request to receive information. Spam represents the "push" technology. That is, people "push" their email message at your inbox, whether you have asked to receive the email or not.

And that aspect of "push" technology is what many have come to believe is the death of email. It's arguable that email will still be around for quite a long time, even though there are still people who continue the illegal spam process. In fact, companies are making millions now just providing everyday users as well as huge corporations, solutions claiming to solve their spam problem.

RSS, on the other hand, can be said to be the exact opposite of the email "push" technology. Because you cannot "push" your message to subscribers. In fact, the only way that people can subscribe to an RSS feed is to do so voluntarily. And, at the same time, they can unsubscribe whenever they want.

That's why it's called a "pull" technology. Because subscribers "pull" information into their readers and, if the content isn't what they expect, they can unsubscribe whenever they'd like. So, unlike the email "push" technology, there is no one using RSS that is experiencing an inbox full of spam. All they have to do is to unsubscribe and they will never receive another message from the person who provided the feed.

Plainly put, RSS feeds are printed in XML, a unique mark up dialect much like html. That means that they have mechanisms included that detect structures in a file. The structures identify the content and how that content will be displayed inside that file. RSS is what makes big newscast websites feasible: RSS documents are used to generate a data feed which will send headlines, links or virtually any other portion of information to a channel viewer application, regularly called a news reader.

These readers are subscribed to certain RSS feeds and constantly check them, alerting the user when any new information has been added to the RSS feed.
So, how can you use this to your benefit in internet marketing?
Here are the most common ways to integrate RSS feeds into your marketing plan:

1. Email Marketing - you can use RSS to replace any email marketing you are presently doing, use RSS feeds to increase traffic to your blog or web site or build your own RSS feed so your messages and information show up on thousands of websites, blogs and desktops via the internet.

While many marketing experts will agree that email marketing isn't over, with the advent of increasing spam complaints and filters coupled with the danger of viruses originating from an email, more and more people are wary of even opening your email.

With RSS, your email won't ever get filtered and have a greater chance of actually being read vs. a normal email and your marketing outcome can only be better when people actually read your messages. You can even incorporate autoresponders in conjunction with RSS.

2. Web or Blog Content - With RSS feeds on your web site or blog allows you to add dynamic theme related content to your web pages making your web site or blog very popular with the search engines. The constantly updated content is just what the search engines desire and helps increase your search engine ranking with more traffic driven to your page.

Possibly the best way to use RSS to help your online marketing goals is to establish your own RSS feed. This way your information will be available on any website that is using the RSS feed you are supplying that information to.
There's even automated software to submit your RSS feeds to the different directories that furnish the feeds to people using them as described above.

RSS is still a relatively unknown technique of increasing traffic to websites, but is becoming more accepted every day. As an internet marketer, this is a great opportunity to benefit by this this new technology before all the online gurus start taking advantage of RSS.

There is a lot of information on the internet pertaining to RSS and how to use it as a tool in marketing. The basis of this writing is only the tip of the iceberg to get you acquainted with Remote Site Syndication, and yes you can make money with rss!